In 1938 he realised his long standing ambition, first kindled on a visit to the South Sea Islands, to form a Hawaiian band. He once said “I believe that soft music allied to glamour and showmanship is a sure recipe for success” as in these easy listening fusions of Celtic and Hula. Aloha Alloa?“Gifted with a capacity for organisation and an appreciation of the value of publicity, it was his particular genius that helped to elevate Hawaiin music to heights of popularity in England during the late 1930s and throught the 1940s that have never been equalled.”
His first recording for Parlophone was in November 1939.
In the early 1940s broadcasting and recording work was directed by George Elliott, a superb plectrum guitarist who also played steek guitar. Guitar wa splayed by Kealoha Life, Ivor Mairants and wally Chapman, among others. In 1944 the band were joined by steel guitarist Jimmy McCulloch of Ayr although he never recorded with the group.